diff --git a/extensions/import/src/services/serviceClient.ts b/extensions/import/src/services/serviceClient.ts
index 7e343692b9..6fd2f09802 100644
--- a/extensions/import/src/services/serviceClient.ts
+++ b/extensions/import/src/services/serviceClient.ts
@@ -49,7 +49,7 @@ export class ServiceClient {
 				const processStart = Date.now();
 				client.onReady().then(() => {
 					const processEnd = Date.now();
-					this.statusView.text = localize('serviceStarted', 'Service Started');
+					this.statusView.text = localize('serviceStarted', "{0} Started", Constants.serviceName);
 					setTimeout(() => {
 						this.statusView.hide();
 					}, 1500);
@@ -61,13 +61,13 @@ export class ServiceClient {
 					});
 				});
 				this.statusView.show();
-				this.statusView.text = localize('serviceStarting', 'Starting service');
+				this.statusView.text = localize('serviceStarting', "Starting {0}", Constants.serviceName);
 				let disposable = client.start();
 				context.subscriptions.push(disposable);
 				resolve(client);
 			}, e => {
 				Telemetry.sendTelemetryEvent('ServiceInitializingFailed');
-				vscode.window.showErrorMessage(localize('flatFileImport.serviceStartFailed', 'Failed to start Import service{0}', e));
+				vscode.window.showErrorMessage(localize('flatFileImport.serviceStartFailed', "Failed to start {0}: {1}", Constants.serviceName, e));
 				// Just resolve to avoid unhandled promise. We show the error to the user.
 				resolve(undefined);
 			});
@@ -113,16 +113,16 @@ export class ServiceClient {
 				case Events.INSTALL_START:
 					this.outputChannel.show(true);
 					this.statusView.show();
-					this.outputChannel.appendLine(localize('installingServiceDetailed', 'Installing {0} service to {1}', Constants.serviceName, args[0]));
-					this.statusView.text = localize('installingService', 'Installing Service');
+					this.outputChannel.appendLine(localize('installingServiceDetailed', "Installing {0} to {1}", Constants.serviceName, args[0]));
+					this.statusView.text = localize('installingService', "Installing {0} Service", Constants.serviceName);
 					break;
 				case Events.INSTALL_END:
-					this.outputChannel.appendLine(localize('serviceInstalled', 'Installed'));
+					this.outputChannel.appendLine(localize('serviceInstalled', "Installed {0}", Constants.serviceName));
 					break;
 				case Events.DOWNLOAD_START:
-					this.outputChannel.appendLine(localize('downloadingService', 'Downloading {0}', args[0]));
-					this.outputChannel.append(localize('downloadingServiceSize', '({0} KB)', Math.ceil(args[1] / 1024).toLocaleString(vscode.env.language)));
-					this.statusView.text = localize('downloadingServiceStatus', 'Downloading Service');
+					this.outputChannel.appendLine(localize('downloadingService', "Downloading {0}", args[0]));
+					this.outputChannel.append(localize('downloadingServiceSize', "({0} KB)", Math.ceil(args[1] / 1024).toLocaleString(vscode.env.language)));
+					this.statusView.text = localize('downloadingServiceStatus', "Downloading {0}", Constants.serviceName);
 					break;
 				case Events.DOWNLOAD_PROGRESS:
 					let newDots = Math.ceil(args[0] / 5);
@@ -132,7 +132,7 @@ export class ServiceClient {
 					}
 					break;
 				case Events.DOWNLOAD_END:
-					this.outputChannel.appendLine(localize('downloadingServiceComplete', 'Done!'));
+					this.outputChannel.appendLine(localize('downloadingServiceComplete', "Done downloading {0}", Constants.serviceName));
 					break;
 				default:
 					console.error(`Unknown event from Server Provider ${e}`);
diff --git a/extensions/mssql/src/constants.ts b/extensions/mssql/src/constants.ts
index de551c9944..11ce3a92e7 100644
--- a/extensions/mssql/src/constants.ts
+++ b/extensions/mssql/src/constants.ts
@@ -4,10 +4,8 @@
  *--------------------------------------------------------------------------------------------*/
 'use strict';
 
-export const serviceName = 'SqlToolsService';
+export const serviceName = 'SQL Tools Service';
 export const providerId = 'MSSQL';
-export const serviceCrashMessage = 'SQL Tools Service component exited unexpectedly. Please restart Azure Data Studio.';
-export const serviceCrashButton = 'View Known Issues';
 export const serviceCrashLink = 'https://github.com/Microsoft/vscode-mssql/wiki/SqlToolsService-Known-Issues';
 export const extensionConfigSectionName = 'mssql';
 
diff --git a/extensions/mssql/src/sqlToolsServer.ts b/extensions/mssql/src/sqlToolsServer.ts
index b877bc94b1..e5a4505277 100644
--- a/extensions/mssql/src/sqlToolsServer.ts
+++ b/extensions/mssql/src/sqlToolsServer.ts
@@ -43,7 +43,7 @@ export class SqlToolsServer {
 			const processStart = Date.now();
 			this.client.onReady().then(() => {
 				const processEnd = Date.now();
-				statusView.text = 'Service Started';
+				statusView.text = localize('serviceStartedStatusMsg', "{0} Started", Constants.serviceName);
 				setTimeout(() => {
 					statusView.hide();
 				}, 1500);
@@ -58,13 +58,13 @@ export class SqlToolsServer {
 				});
 			});
 			statusView.show();
-			statusView.text = 'Starting service';
+			statusView.text = localize('startingServiceStatusMsg', "Starting {0}", Constants.serviceName);
 			this.client.start();
 			await this.activateFeatures(context);
 			return this.client;
 		} catch (e) {
 			Telemetry.sendTelemetryEvent('ServiceInitializingFailed');
-			vscode.window.showErrorMessage('Failed to start Sql tools service');
+			vscode.window.showErrorMessage(localize('failedToStartServiceErrorMsg', "Failed to start {0}", Constants.serviceName));
 			throw e;
 		}
 	}
@@ -108,16 +108,16 @@ function generateHandleServerProviderEvent() {
 			case Events.INSTALL_START:
 				outputChannel.show(true);
 				statusView.show();
-				outputChannel.appendLine(localize('installingServiceChannelMsg', 'Installing {0} service to {1}', Constants.serviceName, args[0]));
-				statusView.text = localize('installingServiceStatusMsg', 'Installing Service');
+				outputChannel.appendLine(localize('installingServiceChannelMsg', "Installing {0} to {1}", Constants.serviceName, args[0]));
+				statusView.text = localize('installingServiceStatusMsg', "Installing {0}", Constants.serviceName);
 				break;
 			case Events.INSTALL_END:
-				outputChannel.appendLine(localize('installedServiceChannelMsg', 'Installed'));
+				outputChannel.appendLine(localize('installedServiceChannelMsg', "Installed {0}", Constants.serviceName));
 				break;
 			case Events.DOWNLOAD_START:
-				outputChannel.appendLine(localize('downloadingServiceChannelMsg', 'Downloading {0}', args[0]));
-				outputChannel.append(localize('downloadingServiceSizeChannelMsg', '({0} KB)', Math.ceil(args[1] / 1024).toLocaleString(vscode.env.language)));
-				statusView.text = localize('downloadingServiceStatusMsg', 'Downloading Service');
+				outputChannel.appendLine(localize('downloadingServiceChannelMsg', "Downloading {0}", args[0]));
+				outputChannel.append(localize('downloadingServiceSizeChannelMsg', "({0} KB)", Math.ceil(args[1] / 1024).toLocaleString(vscode.env.language)));
+				statusView.text = localize('downloadingServiceStatusMsg', "Downloading {0}", Constants.serviceName);
 				break;
 			case Events.DOWNLOAD_PROGRESS:
 				let newDots = Math.ceil(args[0] / 5);
@@ -127,7 +127,7 @@ function generateHandleServerProviderEvent() {
 				}
 				break;
 			case Events.DOWNLOAD_END:
-				outputChannel.appendLine(localize('downloadServiceDoneChannelMsg', 'Done!'));
+				outputChannel.appendLine(localize('downloadServiceDoneChannelMsg', "Done installing {0}", Constants.serviceName));
 				break;
 			default:
 				console.error(`Unknown event from Server Provider ${e}`);
diff --git a/extensions/mssql/src/telemetry.ts b/extensions/mssql/src/telemetry.ts
index 7c11848608..50637ec2ab 100644
--- a/extensions/mssql/src/telemetry.ts
+++ b/extensions/mssql/src/telemetry.ts
@@ -9,8 +9,10 @@ import { ErrorAction, ErrorHandler, Message, CloseAction } from 'vscode-language
 
 import * as Utils from './utils';
 import * as Constants from './constants';
+import { localize } from './localize';
 
 const packageJson = require('../package.json');
+const viewKnownIssuesAction = localize('viewKnownIssuesText', "View Known Issues");
 
 export interface ITelemetryEventProperties {
 	[key: string]: string;
@@ -125,9 +127,9 @@ export class LanguageClientErrorHandler implements ErrorHandler {
 	showOnErrorPrompt(): void {
 		Telemetry.sendTelemetryEvent(Constants.serviceName + 'Crash');
 		vscode.window.showErrorMessage(
-			Constants.serviceCrashMessage,
-			Constants.serviceCrashButton).then(action => {
-				if (action && action === Constants.serviceCrashButton) {
+			localize('serviceCrashMessage', "{0} component exited unexpectedly. Please restart Azure Data Studio.", Constants.serviceName),
+			viewKnownIssuesAction).then(action => {
+				if (action && action === viewKnownIssuesAction) {
 					vscode.env.openExternal(vscode.Uri.parse(Constants.serviceCrashLink));
 				}
 			});