diff --git a/build/gulpfile.mixin.js b/build/gulpfile.mixin.js
index 48d9381422..35a620055b 100644
--- a/build/gulpfile.mixin.js
+++ b/build/gulpfile.mixin.js
@@ -9,6 +9,7 @@ const gulp = require('gulp');
 
 // {{SQL CARBON EDIT}}
 const jeditor = require('gulp-json-editor');
+const product = require('../product.json');
 
 gulp.task('mixin', function () {
 	// {{SQL CARBON EDIT}}
@@ -25,19 +26,53 @@ gulp.task('mixin', function () {
 		return;
 	}
 
-	// {{SQL CARBON EDIT}}
-	let serviceUrl = 'https://sqlopsextensions.blob.core.windows.net/marketplace/v1/extensionsGallery.json';
-	if (quality === 'insider') {
-		serviceUrl = `https://sqlopsextensions.blob.core.windows.net/marketplace/v1/extensionsGallery-${quality}.json`;
-	}
+	// {{SQL CARBON EDIT}} - apply ADS insiders values if needed
 	let newValues = {
+		"nameShort": product.nameShort,
+		"nameLong": product.nameLong,
+		"applicationName": product.applicationName,
+		"dataFolderName": product.dataFolderName,
+		"win32MutexName": product.win32MutexName,
+		"win32DirName": product.win32DirName,
+		"win32NameVersion": product.win32NameVersion,
+		"win32RegValueName": product.win32RegValueName,
+		"win32AppId": product.win32AppId,
+		"win32x64AppId": product.win32x64AppId,
+		"win32UserAppId": product.win32UserAppId,
+		"win32x64UserAppId": product.win32x64UserAppId,
+		"win32AppUserModelId": product.win32AppUserModelId,
+		"win32ShellNameShort": product.win32ShellNameShort,
+		"darwinBundleIdentifier": product.darwinBundleIdentifier,
 		"updateUrl": updateUrl,
 		"quality": quality,
 		"extensionsGallery": {
-			"serviceUrl": serviceUrl
+			"serviceUrl": 'https://sqlopsextensions.blob.core.windows.net/marketplace/v1/extensionsGallery.json'
 		}
 	};
 
+	if (quality === 'insider') {
+		let dashSuffix =  '-insiders';
+		let dotSuffix =  '.insiders';
+		let displaySuffix = ' - Insiders';
+
+		newValues.extensionsGallery.serviceUrl = `https://sqlopsextensions.blob.core.windows.net/marketplace/v1/extensionsGallery-${quality}.json`;
+		newValues.nameShort += dashSuffix;
+		newValues.nameLong += displaySuffix;
+		newValues.applicationName += dashSuffix;
+		newValues.dataFolderName += dashSuffix;
+		newValues.win32MutexName += dashSuffix;
+		newValues.win32DirName += displaySuffix;
+		newValues.win32NameVersion += displaySuffix;
+		newValues.win32RegValueName += dashSuffix;
+		newValues.win32AppId = "{{9F0801B2-DEE3-4272-A2C6-FBDF25BAAF0F}";
+		newValues.win32x64AppId = "{{6748A5FD-29EB-4BA6-B3C6-E7B981B8D6B0}";
+		newValues.win32UserAppId = "{{0F8CD1ED-483C-40EB-8AD2-8ED784651AA1}";
+		newValues.win32x64UserAppId += dashSuffix;
+		newValues.win32AppUserModelId += dotSuffix;
+		newValues.win32ShellNameShort += displaySuffix;
+		newValues.darwinBundleIdentifier += dotSuffix;
+	}
+
 	return gulp.src('./product.json')
 		.pipe(jeditor(newValues))
 		.pipe(gulp.dest('.'));