diff --git a/extensions/sql-database-projects/src/common/telemetry.ts b/extensions/sql-database-projects/src/common/telemetry.ts
index 622df54001..1fcb1af595 100644
--- a/extensions/sql-database-projects/src/common/telemetry.ts
+++ b/extensions/sql-database-projects/src/common/telemetry.ts
@@ -26,11 +26,17 @@ export enum TelemetryActions {
 	deleteObjectFromProject = 'deleteObjectFromProject',
 	editProjectFile = 'editProjectFile',
 	addItemFromTree = 'addItemFromTree',
+	addExistingItem = 'addExistingItem',
 	excludeFromProject = 'excludeFromProject',
 	projectSchemaCompareCommandInvoked = 'projectSchemaCompareCommandInvoked',
 	publishProject = 'publishProject',
 	build = 'build',
 	updateProjectForRoundtrip = 'updateProjectForRoundtrip',
 	changePlatformType = 'changePlatformType',
-	updateSystemDatabaseReferencesInProjFile = 'updateSystemDatabaseReferencesInProjFile'
+	updateSystemDatabaseReferencesInProjFile = 'updateSystemDatabaseReferencesInProjFile',
+	startAddSqlBinding = 'startAddSqlBinding',
+	finishAddSqlBinding = 'finishAddSqlBinding',
+	createProjectFromDatabase = 'createProjectFromDatabase',
+	updateProjectFromDatabase = 'updateProjectFromDatabase',
+	publishToContainer = 'publishToContainer'
 }
diff --git a/extensions/sql-database-projects/src/controllers/projectController.ts b/extensions/sql-database-projects/src/controllers/projectController.ts
index d09b7dea09..ce6be5fac7 100644
--- a/extensions/sql-database-projects/src/controllers/projectController.ts
+++ b/extensions/sql-database-projects/src/controllers/projectController.ts
@@ -154,7 +154,11 @@ export class ProjectsController {
 	 */
 	public async createNewProject(creationParams: NewProjectParams): Promise<string> {
 		TelemetryReporter.createActionEvent(TelemetryViews.ProjectController, TelemetryActions.createNewProject)
-			.withAdditionalProperties({ template: creationParams.projectTypeId, sdkStyle: creationParams.sdkStyle!.toString() })
+			.withAdditionalProperties({
+				template: creationParams.projectTypeId,
+				sdkStyle: creationParams.sdkStyle!.toString(),
+				targetPlatform: creationParams.targetPlatform?.toString() ?? ''
+			})
 			.send();
 
 		if (creationParams.projectGuid && !UUID.isUUID(creationParams.projectGuid)) {
@@ -270,6 +274,8 @@ export class ProjectsController {
 	public async publishToDockerContainer(context: Project | dataworkspace.WorkspaceTreeItem, deployProfile: IDeployProfile): Promise<void> {
 		const project: Project = this.getProjectFromContext(context);
 		try {
+			TelemetryReporter.sendActionEvent(TelemetryViews.ProjectController, TelemetryActions.publishToContainer);
+
 			if (deployProfile && deployProfile.deploySettings) {
 				let connectionUri: string | undefined;
 				if (deployProfile.localDbSetting) {
@@ -279,6 +285,7 @@ export class ProjectsController {
 						deployProfile.deploySettings.connectionUri = connectionUri;
 					}
 				}
+
 				if (deployProfile.deploySettings.connectionUri) {
 					const publishResult = await this.publishOrScriptProject(project, deployProfile.deploySettings, true);
 					if (publishResult && publishResult.success) {
@@ -295,6 +302,7 @@ export class ProjectsController {
 			}
 		} catch (error) {
 			void utils.showErrorMessageWithOutputChannel(constants.publishToContainerFailed, error, this._outputChannel);
+			TelemetryReporter.sendErrorEvent(TelemetryViews.ProjectController, TelemetryActions.publishToContainer);
 		}
 		return;
 	}
@@ -442,6 +450,8 @@ export class ProjectsController {
 		const timeToPublish = actionEndTime - actionStartTime;
 		telemetryProps.actionDuration = timeToPublish.toString();
 		telemetryProps.totalDuration = (actionEndTime - buildStartTime).toString();
+		telemetryProps.sqlcmdVariablesCount = Object.keys(project.sqlCmdVariables).length.toString();
+		telemetryProps.projectTargetPLatform = project.getProjectTargetVersion();
 
 		const currentPublishIndex = this.publishInfo.findIndex(d => d.startDate === currentPublishTimeInfo);
 		this.publishInfo[currentPublishIndex].status = result.success ? Status.success : Status.failed;
@@ -669,10 +679,12 @@ export class ProjectsController {
 		}
 
 		try {
+			TelemetryReporter.sendActionEvent(TelemetryViews.ProjectTree, TelemetryActions.addExistingItem);
 			await project.addExistingItem(uris[0].fsPath);
 			this.refreshProjectsTree(treeNode);
 		} catch (err) {
 			void vscode.window.showErrorMessage(utils.getErrorMessage(err));
+			TelemetryReporter.sendErrorEvent(TelemetryViews.ProjectTree, TelemetryActions.addExistingItem);
 		}
 	}
 
@@ -1282,6 +1294,7 @@ export class ProjectsController {
 
 	public async createProjectFromDatabaseCallback(model: ImportDataModel) {
 		try {
+
 			const newProjFolderUri = model.filePath;
 
 			const newProjFilePath = await this.createNewProject({
@@ -1295,7 +1308,16 @@ export class ProjectsController {
 			this.setFilePath(model);
 
 			const project = await Project.openProject(newProjFilePath);
+
+			const startTime = new Date();
+
 			await this.createProjectFromDatabaseApiCall(model); // Call ExtractAPI in DacFx Service
+
+			const timeToExtract = new Date().getTime() - startTime.getTime();
+			TelemetryReporter.createActionEvent(TelemetryViews.ProjectController, TelemetryActions.createProjectFromDatabase)
+				.withAdditionalMeasurements({ durationMs: timeToExtract })
+				.send();
+
 			let fileFolderList: vscode.Uri[] = model.extractTarget === mssql.ExtractTarget.file ? [vscode.Uri.file(model.filePath)] : await this.generateList(model.filePath); // Create a list of all the files and directories to be added to project
 
 			if (!model.sdkStyle) {
@@ -1308,6 +1330,7 @@ export class ProjectsController {
 			await workspaceApi.addProjectsToWorkspace([vscode.Uri.file(newProjFilePath)]);
 		} catch (err) {
 			void vscode.window.showErrorMessage(utils.getErrorMessage(err));
+			TelemetryReporter.sendErrorEvent(TelemetryViews.ProjectController, TelemetryActions.createProjectFromDatabase);
 		}
 	}
 
@@ -1373,9 +1396,17 @@ export class ProjectsController {
 
 	public async updateProjectFromDatabaseCallback(model: UpdateProjectDataModel) {
 		try {
+			const startTime = new Date();
+
 			await this.updateProjectFromDatabaseApiCall(model);
+
+			const timeToUpdate = new Date().getTime() - startTime.getTime();
+			TelemetryReporter.createActionEvent(TelemetryViews.ProjectController, TelemetryActions.updateProjectFromDatabase)
+				.withAdditionalMeasurements({ durationMs: timeToUpdate })
+				.send();
 		} catch (err) {
 			void vscode.window.showErrorMessage(utils.getErrorMessage(err));
+			TelemetryReporter.sendErrorEvent(TelemetryViews.ProjectController, TelemetryActions.updateProjectFromDatabase);
 		}
 	}