diff --git a/extensions/notebook/extension.webpack.config.js b/extensions/notebook/extension.webpack.config.js
index 087525ff62..9a44429a52 100644
--- a/extensions/notebook/extension.webpack.config.js
+++ b/extensions/notebook/extension.webpack.config.js
@@ -13,7 +13,9 @@ const path = require('path');
 
 const externals = {
 	'node-fetch': 'commonjs node-fetch',
-	'adm-zip': 'commonjs adm-zip'
+	'adm-zip': 'commonjs adm-zip',
+	'applicationinsights-native-metrics': 'commonjs applicationinsights-native-metrics',
+	'@opentelemetry/tracing': 'commonjs @opentelemetry/tracing'
 };
 
 // conditionally add ws if we are going to be running in a node environment
diff --git a/extensions/notebook/package.json b/extensions/notebook/package.json
index d9de8d755b..18bd56a07b 100644
--- a/extensions/notebook/package.json
+++ b/extensions/notebook/package.json
@@ -8,6 +8,7 @@
     "vscode": "*",
     "azdata": "*"
   },
+  "aiKey": "AIF-37eefaf0-8022-4671-a3fb-64752724682e",
   "main": "./out/extension",
   "activationEvents": [
     "*"
@@ -609,6 +610,7 @@
   },
   "dependencies": {
     "@jupyterlab/services": "^3.2.1",
+    "ads-extension-telemetry": "^1.0.0",
     "adm-zip": "^0.4.14",
     "error-ex": "^1.3.1",
     "fast-glob": "^3.1.0",
diff --git a/extensions/notebook/src/book/bookTreeView.ts b/extensions/notebook/src/book/bookTreeView.ts
index c901cde7ed..1ed49aaf5b 100644
--- a/extensions/notebook/src/book/bookTreeView.ts
+++ b/extensions/notebook/src/book/bookTreeView.ts
@@ -20,6 +20,7 @@ import { IJupyterBookSectionV2, IJupyterBookSectionV1 } from '../contracts/conte
 import { debounce, getPinnedNotebooks } from '../common/utils';
 import { IBookPinManager, BookPinManager } from './bookPinManager';
 import { BookTocManager, IBookTocManager } from './bookTocManager';
+import { TelemetryReporter, BookTelemetryView, NbTelemetryActions } from '../telemetry';
 
 const content = 'content';
 
@@ -107,6 +108,7 @@ export class BookTreeViewProvider implements vscode.TreeDataProvider<BookTreeIte
 						}
 					});
 				}
+				TelemetryReporter.createActionEvent(BookTelemetryView, NbTelemetryActions.TrustNotebook).send();
 				vscode.window.showInformationMessage(loc.msgBookTrusted);
 			} else {
 				vscode.window.showInformationMessage(loc.msgBookAlreadyTrusted);
@@ -118,6 +120,7 @@ export class BookTreeViewProvider implements vscode.TreeDataProvider<BookTreeIte
 		let bookPathToUpdate = bookTreeItem.book?.contentPath;
 		if (bookPathToUpdate) {
 			let pinStatusChanged = await this.bookPinManager.pinNotebook(bookTreeItem);
+			TelemetryReporter.createActionEvent(BookTelemetryView, NbTelemetryActions.PinNotebook).send();
 			if (pinStatusChanged) {
 				bookTreeItem.contextValue = 'pinnedNotebook';
 			}
@@ -138,6 +141,7 @@ export class BookTreeViewProvider implements vscode.TreeDataProvider<BookTreeIte
 		bookPath = path.normalize(bookPath);
 		contentPath = path.normalize(contentPath);
 		await this.bookTocManager.createBook(bookPath, contentPath);
+		TelemetryReporter.createActionEvent(BookTelemetryView, NbTelemetryActions.CreateBook).send();
 	}
 
 	async editBook(book: BookTreeItem, section: BookTreeItem): Promise<void> {
@@ -163,6 +167,7 @@ export class BookTreeViewProvider implements vscode.TreeDataProvider<BookTreeIte
 				await this.showPreviewFile(urlToOpen);
 			}
 
+			TelemetryReporter.createActionEvent(BookTelemetryView, NbTelemetryActions.OpenBook).send();
 			// add file watcher on toc file.
 			if (!isNotebook) {
 				fs.watchFile(this.currentBook.tableOfContentsPath, async (curr, prev) => {
@@ -215,6 +220,7 @@ export class BookTreeViewProvider implements vscode.TreeDataProvider<BookTreeIte
 				}
 				this._onDidChangeTreeData.fire(undefined);
 			}
+			TelemetryReporter.createActionEvent(BookTelemetryView, NbTelemetryActions.CloseBook).send();
 		} catch (e) {
 			vscode.window.showErrorMessage(loc.closeBookError(book.root, e instanceof Error ? e.message : e));
 		} finally {
@@ -307,6 +313,7 @@ export class BookTreeViewProvider implements vscode.TreeDataProvider<BookTreeIte
 					this._visitedNotebooks = this._visitedNotebooks.concat([normalizedResource]);
 				}
 			}
+			TelemetryReporter.createActionEvent(BookTelemetryView, NbTelemetryActions.OpenNotebookFromBook);
 		} catch (e) {
 			vscode.window.showErrorMessage(loc.openNotebookError(resource, e instanceof Error ? e.message : e));
 		}
diff --git a/extensions/notebook/src/telemetry.ts b/extensions/notebook/src/telemetry.ts
new file mode 100644
index 0000000000..d68b22bc26
--- /dev/null
+++ b/extensions/notebook/src/telemetry.ts
@@ -0,0 +1,24 @@
+/*---------------------------------------------------------------------------------------------
+ *  Copyright (c) Microsoft Corporation. All rights reserved.
+ *  Licensed under the Source EULA. See License.txt in the project root for license information.
+ *--------------------------------------------------------------------------------------------*/
+
+import AdsTelemetryReporter from 'ads-extension-telemetry';
+
+const packageJson = require('../package.json');
+export const TelemetryReporter = new AdsTelemetryReporter(packageJson.name, packageJson.version, packageJson.aiKey);
+
+export const BookTelemetryView = 'Book';
+
+export enum NbTelemetryActions {
+	OpenNotebook = 'NotebookOpened',
+	OpenMarkdown = 'MarkdownOpened',
+	OpenBook = 'BookOpened',
+	CloseBook = 'BookClosed',
+	TrustNotebook = 'TrustNotebook',
+	SaveBook = 'BookSaved',
+	CreateBook = 'BookCreated',
+	PinNotebook = 'NotebookPinned',
+	OpenNotebookFromBook = 'NotebookOpenedFromBook'
+}
+
diff --git a/extensions/notebook/yarn.lock b/extensions/notebook/yarn.lock
index 483249e653..b8224358b6 100644
--- a/extensions/notebook/yarn.lock
+++ b/extensions/notebook/yarn.lock
@@ -444,6 +444,13 @@ adm-zip@^0.4.14:
   resolved "https://registry.yarnpkg.com/adm-zip/-/adm-zip-0.4.14.tgz#2cf312bcc9f8875df835b0f6040bd89be0a727a9"
   integrity sha512-/9aQCnQHF+0IiCl0qhXoK7qs//SwYE7zX8lsr/DNk1BRAHYxeLZPL4pguwK29gUEqasYQjqPtEpDRSWEkdHn9g==
 
+ads-extension-telemetry@^1.0.0:
+  version "1.0.0"
+  resolved "https://registry.yarnpkg.com/ads-extension-telemetry/-/ads-extension-telemetry-1.0.0.tgz#840b363a6ad958447819b9bc59fdad3e49de31a9"
+  integrity sha512-ouxZVECe4tsO0ek0dLdnAZEz1Lrytv1uLbbGZhRbZsHITsUYNjnkKnA471uWh0Dj80s+orvv49/j3/tNBDP/SQ==
+  dependencies:
+    vscode-extension-telemetry "0.1.2"
+
 ajv@^6.5.5:
   version "6.9.1"
   resolved "https://registry.yarnpkg.com/ajv/-/ajv-6.9.1.tgz#a4d3683d74abc5670e75f0b16520f70a20ea8dc1"
@@ -482,6 +489,16 @@ append-transform@^2.0.0:
   dependencies:
     default-require-extensions "^3.0.0"
 
+applicationinsights@1.4.0:
+  version "1.4.0"
+  resolved "https://registry.yarnpkg.com/applicationinsights/-/applicationinsights-1.4.0.tgz#e17e436427b6e273291055181e29832cca978644"
+  integrity sha512-TV8MYb0Kw9uE2cdu4V/UvTKdOABkX2+Fga9iDz0zqV7FLrNXfmAugWZmmdTx4JoynYkln3d5CUHY3oVSUEbfFw==
+  dependencies:
+    cls-hooked "^4.2.2"
+    continuation-local-storage "^3.2.1"
+    diagnostic-channel "0.2.0"
+    diagnostic-channel-publishers "^0.3.2"
+
 asn1@~0.2.3:
   version "0.2.4"
   resolved "https://registry.yarnpkg.com/asn1/-/asn1-0.2.4.tgz#8d2475dfab553bb33e77b54e59e880bb8ce23136"
@@ -501,11 +518,26 @@ assert@^1.4.1:
   dependencies:
     util "0.10.3"
 
+async-hook-jl@^1.7.6:
+  version "1.7.6"
+  resolved "https://registry.yarnpkg.com/async-hook-jl/-/async-hook-jl-1.7.6.tgz#4fd25c2f864dbaf279c610d73bf97b1b28595e68"
+  integrity sha512-gFaHkFfSxTjvoxDMYqDuGHlcRyUuamF8s+ZTtJdDzqjws4mCt7v0vuV79/E2Wr2/riMQgtG4/yUtXWs1gZ7JMg==
+  dependencies:
+    stack-chain "^1.3.7"
+
 async-limiter@^1.0.0:
   version "1.0.1"
   resolved "https://registry.yarnpkg.com/async-limiter/-/async-limiter-1.0.1.tgz#dd379e94f0db8310b08291f9d64c3209766617fd"
   integrity sha512-csOlWGAcRFJaI6m+F2WKdnMKr4HhdhFVBk0H/QbJFMCr+uO2kwohwXQPxw/9OCxp05r5ghVBFSyioixx3gfkNQ==
 
+async-listener@^0.6.0:
+  version "0.6.10"
+  resolved "https://registry.yarnpkg.com/async-listener/-/async-listener-0.6.10.tgz#a7c97abe570ba602d782273c0de60a51e3e17cbc"
+  integrity sha512-gpuo6xOyF4D5DE5WvyqZdPA3NGhiT6Qf07l7DCB0wwDEsLvDIbCr6j9S5aj5Ch96dLace5tXVzWBZkxU/c5ohw==
+  dependencies:
+    semver "^5.3.0"
+    shimmer "^1.1.0"
+
 asynckit@^0.4.0:
   version "0.4.0"
   resolved "https://registry.yarnpkg.com/asynckit/-/asynckit-0.4.0.tgz#c79ed97f7f34cb8f2ba1bc9790bcc366474b4b79"
@@ -587,6 +619,15 @@ circular-json@^0.3.1:
   resolved "https://registry.yarnpkg.com/circular-json/-/circular-json-0.3.3.tgz#815c99ea84f6809529d2f45791bdf82711352d66"
   integrity sha512-UZK3NBx2Mca+b5LsG7bY183pHWt5Y1xts4P3Pz7ENTwGVnJOUWbRb3ocjvX7hx9tq/yTAdclXm9sZ38gNuem4A==
 
+cls-hooked@^4.2.2:
+  version "4.2.2"
+  resolved "https://registry.yarnpkg.com/cls-hooked/-/cls-hooked-4.2.2.tgz#ad2e9a4092680cdaffeb2d3551da0e225eae1908"
+  integrity sha512-J4Xj5f5wq/4jAvcdgoGsL3G103BtWpZrMo8NEinRltN+xpTZdI+M38pyQqhuFU/P792xkMFvnKSf+Lm81U1bxw==
+  dependencies:
+    async-hook-jl "^1.7.6"
+    emitter-listener "^1.0.1"
+    semver "^5.4.1"
+
 co@^4.6.0:
   version "4.6.0"
   resolved "https://registry.yarnpkg.com/co/-/co-4.6.0.tgz#6ea6bdf3d853ae54ccb8e47bfa0bf3f9031fb184"
@@ -628,6 +669,14 @@ concat-map@0.0.1:
   resolved "https://registry.yarnpkg.com/concat-map/-/concat-map-0.0.1.tgz#d8a96bd77fd68df7793a73036a3ba0d5405d477b"
   integrity sha1-2Klr13/Wjfd5OnMDajug1UBdR3s=
 
+continuation-local-storage@^3.2.1:
+  version "3.2.1"
+  resolved "https://registry.yarnpkg.com/continuation-local-storage/-/continuation-local-storage-3.2.1.tgz#11f613f74e914fe9b34c92ad2d28fe6ae1db7ffb"
+  integrity sha512-jx44cconVqkCEEyLSKWwkvUXwO561jXMa3LPjTPsm5QR22PA0/mhe33FT4Xb5y74JDvt/Cq+5lm8S8rskLv9ZA==
+  dependencies:
+    async-listener "^0.6.0"
+    emitter-listener "^1.1.1"
+
 convert-source-map@^1.7.0:
   version "1.7.0"
   resolved "https://registry.yarnpkg.com/convert-source-map/-/convert-source-map-1.7.0.tgz#17a2cb882d7f77d3490585e2ce6c524424a3a442"
@@ -699,6 +748,18 @@ delayed-stream@~1.0.0:
   resolved "https://registry.yarnpkg.com/delayed-stream/-/delayed-stream-1.0.0.tgz#df3ae199acadfb7d440aaae0b29e2272b24ec619"
   integrity sha1-3zrhmayt+31ECqrgsp4icrJOxhk=
 
+diagnostic-channel-publishers@^0.3.2:
+  version "0.3.5"
+  resolved "https://registry.yarnpkg.com/diagnostic-channel-publishers/-/diagnostic-channel-publishers-0.3.5.tgz#a84a05fd6cc1d7619fdd17791c17e540119a7536"
+  integrity sha512-AOIjw4T7Nxl0G2BoBPhkQ6i7T4bUd9+xvdYizwvG7vVAM1dvr+SDrcUudlmzwH0kbEwdR2V1EcnKT0wAeYLQNQ==
+
+diagnostic-channel@0.2.0:
+  version "0.2.0"
+  resolved "https://registry.yarnpkg.com/diagnostic-channel/-/diagnostic-channel-0.2.0.tgz#cc99af9612c23fb1fff13612c72f2cbfaa8d5a17"
+  integrity sha1-zJmvlhLCP7H/8TYSxy8sv6qNWhc=
+  dependencies:
+    semver "^5.3.0"
+
 diff@3.5.0:
   version "3.5.0"
   resolved "https://registry.yarnpkg.com/diff/-/diff-3.5.0.tgz#800c0dd1e0a8bfbc95835c202ad220fe317e5a12"
@@ -717,6 +778,13 @@ ecc-jsbn@~0.1.1:
     jsbn "~0.1.0"
     safer-buffer "^2.1.0"
 
+emitter-listener@^1.0.1, emitter-listener@^1.1.1:
+  version "1.1.2"
+  resolved "https://registry.yarnpkg.com/emitter-listener/-/emitter-listener-1.1.2.tgz#56b140e8f6992375b3d7cb2cab1cc7432d9632e8"
+  integrity sha512-Bt1sBAGFHY9DKY+4/2cV6izcKJUf5T7/gkdmkxzX/qv9CcGH8xSwVRW5mtX03SWJtRTWSOpzCuWN9rBFYZepZQ==
+  dependencies:
+    shimmer "^1.2.0"
+
 error-ex@^1.3.1:
   version "1.3.2"
   resolved "https://registry.yarnpkg.com/error-ex/-/error-ex-1.3.2.tgz#b4ac40648107fdcdcfae242f428bea8a14d4f1bf"
@@ -1477,7 +1545,7 @@ safer-buffer@^2.0.2, safer-buffer@^2.1.0, safer-buffer@~2.1.0:
   resolved "https://registry.yarnpkg.com/safer-buffer/-/safer-buffer-2.1.2.tgz#44fa161b0187b9549dd84bb91802f9bd8385cd6a"
   integrity sha512-YZo3K82SD7Riyi0E1EQPojLz7kpepnSQI9IyPbHHg1XXXevb5dJI7tpyN2ADxGcQbHG7vcyRHk0cbwqcQriUtg==
 
-semver@^5.4.1, semver@^5.6.0:
+semver@^5.3.0, semver@^5.4.1, semver@^5.6.0:
   version "5.7.1"
   resolved "https://registry.yarnpkg.com/semver/-/semver-5.7.1.tgz#a954f931aeba508d307bbf069eff0c01c96116f7"
   integrity sha512-sauaDf/PZdVgrLTNYHRtpXa1iRiKcaebiKQ1BJdpQlWH2lCvexQdX55snPFyK7QzpudqbCI0qXFfOasHdyNDGQ==
@@ -1492,6 +1560,11 @@ semver@^6.0.0, semver@^6.3.0:
   resolved "https://registry.yarnpkg.com/semver/-/semver-6.3.0.tgz#ee0a64c8af5e8ceea67687b133761e1becbd1d3d"
   integrity sha512-b39TBaTSfV6yBrapU89p5fKekE2m/NwnDocOVruQFS1/veMgdzuPcnOM34M6CwxW8jH/lxEa5rBoDeUwu5HHTw==
 
+shimmer@^1.1.0, shimmer@^1.2.0:
+  version "1.2.1"
+  resolved "https://registry.yarnpkg.com/shimmer/-/shimmer-1.2.1.tgz#610859f7de327b587efebf501fb43117f9aff337"
+  integrity sha512-sQTKC1Re/rM6XyFM6fIAGHRPVGvyXfgzIDvzoq608vM+jeyVD0Tu1E6Np0Kc2zAIFWIj963V2800iF/9LPieQw==
+
 should-equal@^2.0.0:
   version "2.0.0"
   resolved "https://registry.yarnpkg.com/should-equal/-/should-equal-2.0.0.tgz#6072cf83047360867e68e98b09d71143d04ee0c3"
@@ -1574,6 +1647,11 @@ sshpk@^1.7.0:
     safer-buffer "^2.0.2"
     tweetnacl "~0.14.0"
 
+stack-chain@^1.3.7:
+  version "1.3.7"
+  resolved "https://registry.yarnpkg.com/stack-chain/-/stack-chain-1.3.7.tgz#d192c9ff4ea6a22c94c4dd459171e3f00cea1285"
+  integrity sha1-0ZLJ/06moiyUxN1FkXHj8AzqEoU=
+
 strip-ansi@^4.0.0:
   version "4.0.0"
   resolved "https://registry.yarnpkg.com/strip-ansi/-/strip-ansi-4.0.0.tgz#a8479022eb1ac368a871389b635262c505ee368f"
@@ -1706,6 +1784,13 @@ verror@1.10.0:
     core-util-is "1.0.2"
     extsprintf "^1.2.0"
 
+vscode-extension-telemetry@0.1.2:
+  version "0.1.2"
+  resolved "https://registry.yarnpkg.com/vscode-extension-telemetry/-/vscode-extension-telemetry-0.1.2.tgz#049207f5453930888ff68ca925b07bab08f2c955"
+  integrity sha512-FSbaZKlIH3VKvBJsKw7v5bESWHXzltji2rtjaJeJglpQH4tfClzwHMzlMXUZGiblV++djEzb1gW8mb5E+wxFsg==
+  dependencies:
+    applicationinsights "1.4.0"
+
 vscode-jsonrpc@^4.0.0:
   version "4.0.0"
   resolved "https://registry.yarnpkg.com/vscode-jsonrpc/-/vscode-jsonrpc-4.0.0.tgz#a7bf74ef3254d0a0c272fab15c82128e378b3be9"
diff --git a/src/sql/platform/telemetry/common/telemetryKeys.ts b/src/sql/platform/telemetry/common/telemetryKeys.ts
index f46f434155..fdb00f0dbb 100644
--- a/src/sql/platform/telemetry/common/telemetryKeys.ts
+++ b/src/sql/platform/telemetry/common/telemetryKeys.ts
@@ -77,3 +77,8 @@ export enum TelemetryAction {
 	ModelViewDashboardOpened = 'ModelViewDashboardOpened'
 }
 
+export enum NbTelemetryAction {
+	RunCell = 'RunCell',
+	RunAll = 'RunNotebook'
+}
+
diff --git a/src/sql/workbench/services/notebook/browser/models/cell.ts b/src/sql/workbench/services/notebook/browser/models/cell.ts
index cb5fa0c3ca..e9fe3ca827 100644
--- a/src/sql/workbench/services/notebook/browser/models/cell.ts
+++ b/src/sql/workbench/services/notebook/browser/models/cell.ts
@@ -28,6 +28,8 @@ import { ICommandService } from 'vs/platform/commands/common/commands';
 import { tryMatchCellMagic, extractCellMagicCommandPlusArgs } from 'sql/workbench/services/notebook/browser/utils';
 import { IConfigurationService } from 'vs/platform/configuration/common/configuration';
 import { Disposable } from 'vs/base/common/lifecycle';
+import * as TelemetryKeys from 'sql/platform/telemetry/common/telemetryKeys';
+import { IAdsTelemetryService } from 'sql/platform/telemetry/common/telemetry';
 
 let modelId = 0;
 const ads_execute_command = 'ads_execute_command';
@@ -83,7 +85,8 @@ export class CellModel extends Disposable implements ICellModel {
 		private _options: ICellModelOptions,
 		@optional(INotebookService) private _notebookService?: INotebookService,
 		@optional(ICommandService) private _commandService?: ICommandService,
-		@optional(IConfigurationService) private _configurationService?: IConfigurationService
+		@optional(IConfigurationService) private _configurationService?: IConfigurationService,
+		@optional(IAdsTelemetryService) private _telemetryService?: IAdsTelemetryService,
 	) {
 		super();
 		this.id = `${modelId++}`;
@@ -483,6 +486,9 @@ export class CellModel extends Disposable implements ICellModel {
 			if (!kernel) {
 				return false;
 			}
+			this._telemetryService?.createActionEvent(TelemetryKeys.TelemetryView.Notebook, TelemetryKeys.NbTelemetryAction.RunCell)
+				.withAdditionalProperties({ cell_language: kernel.name })
+				.send();
 			// If cell is currently running and user clicks the stop/cancel button, call kernel.interrupt()
 			// This matches the same behavior as JupyterLab
 			if (this.future && this.future.inProgress) {