diff --git a/extensions/sql-database-projects/src/common/telemetry.ts b/extensions/sql-database-projects/src/common/telemetry.ts
index bcec3e31f1..03adf29b6a 100644
--- a/extensions/sql-database-projects/src/common/telemetry.ts
+++ b/extensions/sql-database-projects/src/common/telemetry.ts
@@ -44,5 +44,6 @@ export enum TelemetryActions {
 	generateProjectFromOpenApiSpec = 'generateProjectFromOpenApiSpec',
 	publishOptionsOpened = 'publishOptionsOpened',
 	resetOptions = 'resetOptions',
-	optionsChanged = 'optionsChanged'
+	optionsChanged = 'optionsChanged',
+	profileLoaded = 'profileLoaded'
 }
diff --git a/extensions/sql-database-projects/src/models/publishProfile/publishProfile.ts b/extensions/sql-database-projects/src/models/publishProfile/publishProfile.ts
index e2dd074e01..118264d4d7 100644
--- a/extensions/sql-database-projects/src/models/publishProfile/publishProfile.ts
+++ b/extensions/sql-database-projects/src/models/publishProfile/publishProfile.ts
@@ -12,6 +12,7 @@ import * as vscode from 'vscode';
 
 import { promises as fs } from 'fs';
 import { SqlConnectionDataSource } from '../dataSources/sqlConnectionStringSource';
+import { TelemetryActions, TelemetryReporter, TelemetryViews } from '../../common/telemetry';
 
 // only reading db name, connection string, and SQLCMD vars from profile for now
 export interface PublishProfile {
@@ -55,6 +56,13 @@ export async function load(profileUri: vscode.Uri, dacfxService: utils.IDacFxSer
 	// get all SQLCMD variables to include from the profile
 	const sqlCmdVariables = utils.readSqlCmdVariables(profileXmlDoc, true);
 
+	TelemetryReporter.createActionEvent(TelemetryViews.SqlProjectPublishDialog, TelemetryActions.profileLoaded)
+		.withAdditionalProperties({
+			hasTargetDbName: (!!targetDbName).toString(),
+			hasConnectionString: (!!connectionInfo?.connectionId).toString(),
+			hasSqlCmdVariables: (Object.keys(sqlCmdVariables).length > 0).toString()
+		}).send();
+
 	return {
 		databaseName: targetDbName,
 		serverName: connectionInfo.server,